Tuesday, August 26, 2008

Search Engine Optimize Your Blog For Google Search

Google usually lists a site within a few days to a month. During the first month or two it is common for your site to go into and out of their database many times until you have built up sufficient link popularity. Link building can help get your site indexed and keep you in the index.

Google primarily focuses its algorithm on linkage data. On page criteria is weighted exceptionally lowly for shorter and highly competitive search phrases. To

do well in Google you will need to target less competitive phrases using many different pages, or think of ways to get others within your community to want to link to your site using your primary keywords in the link text. Some of the more common ideas for improving your link count are to:

• Join trade organizations.

• List your site in directories.

• Submit press releases via sites such as http://www.prweb.com. Using PR Web and paying $80 can get you distribution in Google news and Yahoo! news.

• Create a quality topical directory one level above your category (slightly broader).

• Write compelling articles and get them syndicated.

• Sponsor 501C organizations (or buy/rent other links), or sponsor other sites.

• Reciprocate links with other quality sites.

• Place advertisements on relevant related sites.

You will still want to structure your page properly using heading tags, page titles, and the other page elements to help you rank well in all search engines, but currently links are what matter most with Google.

Also it is important to note that Page Rank is a logarithmic value, and one related PR7 or PR8 link is worth much more than 3 or 4 PR2 or PR3 links. This is why it is super important to think of ways to get the best topical hubs to want to link to you.

Off topic links still count toward link popularity and Page Rank. If you can get a few links from within your community then you may receive a great ranking boost by sponsoring a few non profits or renting a few strong inbound links from other websites. If you are in a competitive field you will probably want to build many on topic links.

Many mixed anchor text keyword rich inbound links from many different sites (from various IP ranges) is the single best way to improve your rankings across all search engines.


Anchor text: (inbound link text) is the single most important element in Google’s current algorithm and is worth far more than Page Rank alone. Good anchor text combined with on topic links will eventually yield strong search engine rankings.

Since Google began delaying the effect of inbound links to new sites it can take up to 3 months from when your inbound links begin to age for it to pay off in the Google search results for competitive terms. With Google you want to build linkage data over time to minimize the chances of it appearing unnatural.

If Google believes your site to be a trusted authority the delay time is not as noticeable and may not even exist.

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