How to Search Engine Optimize a Website in general

Search Engine Optimization is a method or rather skills which can help you increase your search engine ranking result for a searched keyword.

These are general methods some known and some unknown which you can follow for search engine optimization of your website.

The Title Tag is important -

Title Tag for every page should be different based on the page content. It is useless to keep simply the name of your website like "xxx.com" in title tag.

The title tag should be descriptive like "xxx.com - buy watches at the best price ".This will help search engines to categorize the keyword "watches" as an important keyword. Keep the title short and accurate, not more than 60 characters roughly.

Must create a site map index

Site map index helps the google and other search engines to know about the existence of pages on your website. Normally what happens is that search engine crawlers do not index pages that are not linked properly or the pages that are to deep in link hierarchy.


Do not use Flash

Search engines do not like flash pages. Look at the alexa.com top 100 websites rankings. How many of those sites are using flash?

Flash pages are like black boxes for search engine crawlers, they can not interpret what those object markup try to say.

Due to this problem Microsoft launched a new technology called silver light to capitalize on the loss of flash coz silver light is exactly like flash but search engine friendly.


PDF document is not a good choice.

Due to rapid development it is easy to create a PDF file and throw it on internet but that would not give you a good ranking in search engine.



Frames are obsolete do not use them

Frames were a hot fashion in early decade of 2000 but not any more. The low search engine ranking has made it outdated so i would suggest you avoid using frames in your web pages.


Include a description Meta Tag

If you have seen the search engine results page you have noticed a definition about the site with each result that comes from meta tag description.

you must place a description meta tag between the head tags, in this format: Some search engines include this description below your hyperlinked title.

META NAME="DESCRIPTION" CONTENT="Find a Date, interact with thousand of profilers, social networking, social network"

Remember that maximum number of character should not exceed 255 inside description. Do not insert a keyword inside description meta tag if it is not used on the webpage.

Hyperlink your keywords on the webpage

You should try to display your keywords in hyperlinks. The hyperlinks within the keywords should point to specially designed pages optimized for keywords.

Promote your blog or site from your other websites

If you have more than one website or blog use it to promote your "this" blog. More over you can use online forums to promote your website.

Write alternate text for Images

Do not forget to write genuine keywords inside alt tags of images. But do not try to forcefully stuff keywords coz that is labeled as spamming by google bots.

Suggested Tools and services for SEO

www.google.com/webmasters/tools/

Suggested website For Web Traffic Analysis

www.statcounter.com

Suggested website to create a sitemap

www.sitemaps.org/