SEO - The smart places to put keywords in a website

• Place keywords in the paragraphs.

• Place keywords in the heading tags.

• Place keywords in img alt tags.

• When the word is part of a small statement making a specific point, you may bold it or italicize it.

• You may also want to include your keywords a few times in bulleted lists.

• When possible place the keywords in links, and don't forget navigation.

• The key focus of the page should be on readability.

If the page does not make sense to human eyes then it is no good for a search engine and it will not make sales.

You want to use keywords often, but not to the point where it sounds like you are writing for the search engine and not the user.