Internet marketing Survey - Who is buying on internet ?

Below , I am displaying an interesting result from a professional

general survey about the profile of internet buyers.

This will give you a general idea about the kind of people you can expect on your website.

Age & Gender Stats

• Average Age: 33

• Female: 35%

• Male: 65%

Income Stats:

• Under $10K 3%

• 10K - 30K 12%

• 30k - 40K 10%

• Over 50K 44%

• Misc (unemployed, retired, wouldn't respond)

31%

Total respondents to surveys:

• USA: 85%

• Europe: 7%

• Canada: 4%

• All Other Countries: 4%

Internet Usage:

• 93% of respondents use their web browser more

Than once a day

• 56% use it more frequently than 4 times a day

• 36% use the web 1-4 times a day

• 7% use it less frequently than once a day

How often are people buying online?:

• Never 10%

• Less than once a month 45%

• Once a month 28%

• Once a week 4%

How much did people spend online in the past

year?

NOTES:

Insider Secrets 18 - 2

• Less than $100 17%

• $100 - $200 8%

• $200 - $1000 33%

• $1000 or more 38%

What do users access on the net?

• 45% reported they have never accessed a

Newsgroup (or only have a few times)

• 20% use newsgroups once a week

• 20% use newsgroups once a day

• 40% look for reference information weekly

• 30% look for reference information daily

• over 45% have never joined a chat group

• 7% chat daily

Primary use of web browser (most people checked

Off multiple categories):

• Personal information 75%

• Work 65%

• Education 60%

• Entertainment 60%

• Shopping 50%

How do the netters find out about your webpage

(most people checked off multiple categories) ?

• 90% find out about WebPages from links on

other WebPages

• 85% from popular search engines

• 64% from magazines, newspapers

• 65% friends

• 57% directories

• 37% signature files

Web Browser bookmarks; how likely are they to

"Bookmark" you?

• 30% have between 11-50 bookmarks

• 34% have over 100 items listed

• 2% never bookmark anything or don't know how

to bookmark

Marital status:

• 46% married

• 31% single

• 10% common law

NOTES:

Insider Secrets 18 - 3

• 9% divorced or separated

• 4% other

Occupation:

• 30% educational

• 28% computer related

• 23% miscellaneous

• 19% professional and management career

Primary Browser

• Microsoft 73.81 %

• Firebox 18.43 %

• Other 7.76 %

Related:

• Over 55% of users access the internet from

Home and pay for it themselves (as opposed to

Work)

• Over 25% of internet access is paid for by "work"

• 57% have one or more college/university degrees

• 90% use English as their first language

• 87% Caucasian

• over 25% of survey respondents have a home based

business